FOUNDER STORY
Confidence.
Without the scalp drama.
I’m Jason, the founder of Flakes. For years, I struggled with dandruff. It was embarrassing, and it made me feel self-conscious—even in my own skin.
This is my story—and why I want to share it with you.
FOUNDER STORY
Confidence.
Without the scalp drama.
I’m Jason, the founder of Flakes. For years, I struggled with dandruff. It was embarrassing, and it made me feel self-conscious—even in my own skin.
This is my story—and why I want to share it with you.
Jason, founder
FROM EMBARRASSMENT TO CONFIDENCE
I found a solution.
And got my confidence back.
Once I solved the dandruff problem, everything changed. I could finally stop worrying about my scalp and wear the black shirts I loved.
Wear your black shirts again.
FROM EMBARRASSMENT TO CONFIDENCE
I found a solution.
And got my confidence back.
Once I solved the dandruff problem, everything changed. I could finally stop worrying about my scalp and wear the black shirts I loved.
Wear your black shirts again.
Free scalp brush with auto-renew
400K+ customers
· 2.2M+ bottles sold
Flakes Complete Bundle
Dandruff’s worst nightmare.
✓
Less dandruff. More black shirts.
Twice the active ingredient of market-leading brands.
✓
Soft, hydrated hair. No straw situation.
Conditioner that moisturizes without weighing hair down.
✓
Great hair. Even better scent.
Like a forest. Not a locker room.
Developed with NYC dermatologist Dr. Bobby Buka, founder of The Dermatology Specialists.
1.
What’s your goal?
Flake-free scalp
Shampoo + Conditioner
Selected
Flake-free + fuller hair
Shampoo + Conditioner + Serum
Choose this goal
2.
Choose how to buy
MOST POPULAR: SAVE 43%
Subscribe & save
60-day supply
Delivered every 60 days
$39
$69
first-order value
Scalp brush
First order · $15 value
FREE
Shipping
Every delivery · $5 value
FREE
Skip, modify, or cancel anytime.
One-time purchase
$49.00
once
Add a travel set
+$19
Ships with your first order.
$39.00 refill every 60 days
60-day money-back guarantee
Free shipping every delivery
The one-two punch: Our cooling peppermint shampoo formulated with pyrithione zinc (not the ineffective stuff other brands use) and our moisturizing conditioner with MCT oil that leaves your hair healthy not papery (like with 2-in-1s), are finally together…in separate bottles.
Free scalp brush with auto-renew
400K+ customers
· 2.2M+ bottles sold
Flakes Complete Bundle
Dandruff’s worst nightmare.
✓
Less dandruff. More black shirts.
Twice the active ingredient of market-leading brands.
✓
Soft, hydrated hair. No straw situation.
Conditioner that moisturizes without weighing hair down.
✓
Great hair. Even better scent.
Like a forest. Not a locker room.
Developed with NYC dermatologist Dr. Bobby Buka, founder of The Dermatology Specialists.
1.
What’s your goal?
Flake-free scalp
Shampoo + Conditioner
Selected
Flake-free + fuller hair
Shampoo + Conditioner + Serum
Choose this goal
2.
Choose how to buy
MOST POPULAR: SAVE 43%
Subscribe & save
60-day supply
Delivered every 60 days
$39
$69
first-order value
Scalp brush
First order · $15 value
FREE
Shipping
Every delivery · $5 value
FREE
Skip, modify, or cancel anytime.
One-time purchase
$49.00
once
Add a travel set
+$19
Ships with your first order.
$39.00 refill every 60 days
60-day money-back guarantee
Free shipping every delivery
The one-two punch: Our cooling peppermint shampoo formulated with pyrithione zinc (not the ineffective stuff other brands use) and our moisturizing conditioner with MCT oil that leaves your hair healthy not papery (like with 2-in-1s), are finally together…in separate bottles.
THE PEOPLE BEHIND FLAKES
One shared mission.
A founder who’s been there. A dermatologist who knows scalp health. Together, Jason and Dr. Bobby Buka set out to make a better daily routine—and help men feel more confident in their own skin.
Jason
Founder & CEO
After more than a decade struggling with dandruff and seborrheic dermatitis, Jason set out to create a cleaner, more effective, better-smelling solution. His own experience is why Flakes exists.
Dr. Bobby Buka
Chief Science Officer
A dermatologist and founder of The Dermatology Specialists, Dr. Buka brings his scalp-health expertise to Flakes. He teamed up with Jason to develop the brand’s dermatologist-tested formulas.
THE PEOPLE BEHIND FLAKES
One shared mission.
A founder who’s been there. A dermatologist who knows scalp health. Together, Jason and Dr. Bobby Buka set out to make a better daily routine—and help men feel more confident in their own skin.
Jason
Founder & CEO
After more than a decade struggling with dandruff and seborrheic dermatitis, Jason set out to create a cleaner, more effective, better-smelling solution. His own experience is why Flakes exists.
Dr. Bobby Buka
Chief Science Officer
A dermatologist and founder of The Dermatology Specialists, Dr. Buka brings his scalp-health expertise to Flakes. He teamed up with Jason to develop the brand’s dermatologist-tested formulas.
REAL PEOPLE. REAL RESULTS.
What our customers say
Real people have made the switch. Here’s what they’re saying.
I've had dandruff for years and have never found a product that worked and that I was proud to display in my shower. Huge fan of this stuff. Smells and works amazing, and the scalp massager is *chef's kiss*.
Colin C.
I'll remember my life in two phases: BF and AF. Before Flakes (hair dandruffy, smelling like mint) After Flakes (hair nourished, smelling like victory)
Roger F.
Best shampoo and conditioner I’ve ever used. Not only are the smells amazing, but my dandruff is completely gone.
Kyle C.
REAL PEOPLE. REAL RESULTS.
What our customers say
Real people have made the switch. Here’s what they’re saying.
I've had dandruff for years and have never found a product that worked and that I was proud to display in my shower. Huge fan of this stuff. Smells and works amazing, and the scalp massager is *chef's kiss*.
Colin C.
I'll remember my life in two phases: BF and AF. Before Flakes (hair dandruffy, smelling like mint) After Flakes (hair nourished, smelling like victory)
Roger F.
Best shampoo and conditioner I’ve ever used. Not only are the smells amazing, but my dandruff is completely gone.
Kyle C.
A LITTLE MORE CLARITY
Got questions?
Good. Here’s a little more about the routine—and the people behind it.
A LITTLE MORE CLARITY
Got questions?
Good. Here’s a little more about the routine—and the people behind it.
Less dandruff. More confidence.